I recently celebrated six years since my last alcoholic beverage. Awesome, right?! I think so, especially since I started drinking at age 12 or 13 and by the end of my journey, at age 31, I was waking at 6am just to take a slug of whiskey, of which I drank at least a liter daily before passing out in a puddle of sweat and filth on my frame-less mattress, as I had done the day before, and the one before that, and before that, too. You get the idea.
By the time I hit bottom I was unemployed, kicked out of my apartment and penniless. Luckily, I had friends and family willing to help me down the road to recovery. And now here I am: I have a roof over my head, steady work, a boyfriend and a cat, and, most importantly, an incredible sense of accomplishment for having freed myself from a cycle of shame and regret.
With that in mind, and with discussion that alcohol perhaps played a role in Kate Spade and Anthony Bourdain’s suicides, here are five vintage PSAs about alcoholism, all government-issued between 1972 and 1976. Why don’t such things exist today? I haven’t done too much research, but my educated guess is that it has something to do with liquor lobbyists and political persuasion and some agreement that a small “please drink responsibly” print fulfilled the companies’ legal obligations, even though The National Institute of Alcohol Abuse and Alcoholism found in 2105 that 15.1 million adults suffer from alcoholism in the United States, while 26.9% of adults reported binge drinking that same year.
Meanwhile, alcohol contributes to 88,000 deaths annually, and that’s not counting drunk driving deaths (almost 10,500 in 2017), nor does it consider the contributing role alcohol plays in non-fatal domestic and sexual violence (an estimated 100,000 cases each year). In other words, alcohol has vast destructive potential too often ignored.
If you are struggling with your alcohol usage, please check out Alcoholics Anonymous or another dedicated group. I’m proof that even the most desperate of cases can free themselves from alcohol dependency. It takes hard work and a lot of honesty and you may lose some drinking buddies, but it’s far less than what could be taken from you in the long run: your life.
Anyway, check out these dope alcoholism PSAs, AFTER THE JUMP….